When social media makes outrage this easy, our tolerance for displeasing information dwindles, and so does our threshold for outrage. We become easily triggered by merely disagreeable content and mistake it for something morally atrocious. Repeating this cycle, she argues, forms a habit of shaming people. The strange part is that we may not even feel outraged while doing so; her proposed mechanism is that repeated exposure dulls the empathetic distress we would normally feel when shaming or punishing someone in real life. If that holds, then unaware of it, we can slip into a vicious cycle.